Video is a visual medium. Give your viewers a reason to keep watching instead of looking out their window when your promo video is playing. You chose to make a video, so you must have something you want to show people. Are you selling a product?
Show us an impressive demo. Are you explaining something to the audience? Consider integrating animation. Making sure your promotional video is engaging and informative is a great way to make it feel shorter. But only some brands have rare opportunities to produce long, engaging videos.
There are several social media platforms that have strict time limits. Why not try your hand in making a video for your followers? Promotional videos are typically short films that showcase your brand in a succinct manner, that is both informative and entertaining. The main aim of a promo video is to generate interest and enquiries from your target audience.
Due to its flexibility, video can be a highly effective marketing tool that businesses can utilise to their advantage. People from all walks of life can engage with film, worldwide — so even if you don't speak the language, or have no prior knowledge of the subject, you can still watch and listen, interpreting for yourself the message being projected.
Video provides users with an accessible, easily digestible way of taking in information with minimum effort. It doesn't need your full attention, content can be picked up passively — which is why videos are so popular - they are less time-consuming than reading articles or books, and less demanding on the viewer.
When brand colours and logos are integrated well throughout, they can have a lasting impact on the audience, making your brand more memorable. Used alongside an effective call to action, promo videos can greatly increase goal completions for your business, such as bringing in new customers and enquiries. Video can be a favourable alternative to expensive print solutions — once you have your film you can use it time and time again, without needing to repeatedly spend funds on disposable physical materials.
A promotional video is without a doubt one of the most effective ways to market and sell your brand. But the process of creating a good promotional video can be tiresome and complicated.
This is by far the most complete guide on promotional videos ever. The best promotional videos weave a story to educate, inspire, or delight prospective or existing customers. A product demo video shows your product in action. Rather, it shows how a product works by taking a dive into its features and benefits. A product demo video shows users how they will go through the process of using your entire product or some of its core features.
It gives your potential customers an opportunity to see your product used in everyday life, which ultimately leads to conversion. An explainer video, as its name suggests, does just that — explain something. An explainer video explains how something — a product, service, or a specific feature — works. And, most importantly, it explains what sets you apart from your competition. This video explains what Ahrefs offers and shows the viewers why Ahrefs is the tool they need to outrank their competitors in search engines.
A customer testimonial video features a happy customer who tells the story of how your product or service solved their problems and helped them achieve their business goals. For this reason, new prospects — especially the ones that are convinced about the other aspects of your product such as its features and pricing — feel more confident and secure about making that final purchase decision.
A product review video features a reviewer, typically an influential person in your niche, who shows the product in action and gives his unbiased opinion about it. Of late, third party product reviews are the most trusted. Even more so than customer testimonials since getting one from your customer base is quite easy.
It helps you humanize your brand and gives your customers an opportunity to form a personal connection to your brand. You can create an event promo video to build excitement before an event, and during the event, you can live stream short snippets — typically highlights of the event — as live videos on Twitter and Facebook or as Stories on Instagram. Promoting an event on social media is a great way to gain fans and followers!
You need to answer a few questions before you can start writing the script. Answer the following questions:. To achieve this, you can follow this general outline for your promotional video script:. If it seems overwhelming to come up with a script, I understand.
You can use a video making tool that provides you with readymade templates. Take Animaker for instance, its in-house scriptwriters and animators have come up with promotional video templates for numerous use cases and industries. Keep the script short. Restrain from talking about every single benefit or feature your product offers. Studies have shown that the shorter the promotional video, the higher the chances of it being watched till the end.
So how long should your promotional video be? Your promotional video should be about 1 minute or less in length.
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