He also draws attention to the contrast between this survey, and one published in So almost a doubling of people following Manchester United in five years.
This is eyebrow-raising stuff! Live viewing figures for Manchester United matches in the country come in at less than one million people. And even taking the time difference into account, Nick questions just how much following these "followers" are doing. It's important to understand this word "follower", because it is "followers" that Kantar set out to count - not "fans".
Kantar included in this category people who answered, unprompted, that Manchester United were either their favourite football team or a team that they enjoyed following.
So there is nothing to stop people "following" several clubs, as Kantar director Richard Brinkman acknowledges. People do follow more than one club. But on the face of it, you might think the number of fans a clubs has is more interesting than the number of its followers. So why was Manchester United so keen to get a figure for its followers? The term 'Man U' first came into existence with insult from West Brom fans who chanted this about a great United Legend, Duncan Edwards one of the Busby Babes as they said, "Duncan Edwards is manure, rotting in his grave, man you are manure—rotting in your grave.
I guess, it needs to be read about the club and thus, not every fan who uses this term knows this. Enjoy our content? United suffered total humiliation at home to their biggest rivals.
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