Grimdark SFF and your avatar eg. Adrian the year-old male from Australia who loves reading Joe Abercrombie, Mark Lawrence, and Anna Smith-Spark while drinking whiskey and having Netflix fantasy movies playing in the background.
Find your niche and the people in it and research the hell out of it: are you about a genre or a niche like grimdark? Is that genre waxing or waning at the moment? Are you doing or saying something different to the other e-zines out there? Finally, keep an eye on that market and avatar as you grow.
One of the things we tried to do as an e-zine is drive the discussion on what defines grimdark. Okay, this one is the stinger. Probably not for a while years.
If at all. The payment heirarchy of your business goes like this:. Mike Myers is a fucking genius editor, and consistently delivers excellent editing jobs to top-tier authors accustomed to working with the best from the big publishing houses. He does it better than I could even if I trained for a decade to do it. We work well as a team because of it.
They are your advocates and they deserve the best of you. Finally, get the right people on board. Ask questions. Ask them to do test pieces, or reads, or marketing posts, or whatever it is. This, I cannot stress enough. Customer service and the customer experience is the spine of any company. In addition, remember that customers are not just those people who pay for your e-zine.
Your team are your customers. The authors and artists you buy from are customers, too. How you interact with these people matters, and can be the making or breaking of your online reputation in just the same way that your e-zine purchasing customer base can be.
They may be different in terms of means of creation, but the nonconformity vibes and DIY aesthetics are still there as well as the choice of articles. Grounded Zine.
Before we go into discussing the tools, you must remember that zines are about the freedom of expression. You can go wild with colors and materials, include any photos and images, and play with text layout. Cut out letters or include handwritten notes, write on the margins, draw your own illustrations. Do whatever speaks to your creative sense and helps to convey your message. Using ezines for marketing purposes can feel counterintuitive, given how nonconformist they are. Especially, if people in it are more on the creative side.
When developing your e-zine, focus on the engagement value rather than sales copy. You can make something very simple, using just DIY materials and a scanner, as we discussed above, and it will be as effective as a six-figure promotional video. The key is being honest and bold, not expensive. So, take the effort to produce a high quality ezine that works for its readers. There you have it — the 7 basic elements that your ezine must have.
A complete template is your first step to publishing a well designed ezine. All Rights Reserved. Blog Menu. Business Know-How Powered by. So, what should you include in your template? You can start by looking at the 7 critical elements of an ezine.
Optionally, you can include the latest number of subscribers in your ezine. Keeping to just ONE design of divider is the best way to go.
By all means, make it easy for your subscribers to unsubscribe from your ezine. Optionally, some may want to include their home address and telephone number. Ready to get started? Get the expert support you need.
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