These offer specialist features such as useful analytics tools and the ability to use Pinterest advertising. Then, when you start to use Pinterest more frequently, your Pins become more popular as they get pinned to different boards. The more your Pins are shared, the more exposure you enjoy — which helps to grow your audience and customer base. Another big advantage of Pinterest is its potential for increasing website traffic. Where Pinterest for business is concerned, the link is more important than the image itself.
In addition to traffic, Pinterest can also increase search rankings. Get the keywords right and your search rankings soar both on Google and on Pinterest itself. There are a number of common misconceptions about Pinterest, aside from lack of time and resources. A lot of companies believe that the audience is too narrow. Keen to reach that key millennial customer? Adults aged 18 to 34 are a huge Pinterest demographic. Not all Pinterest Pins are created equal.
And a Rich Pin has nothing to do with having lots of money! Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies.
But opting out of some of these cookies may affect your browsing experience. Necessary Necessary. The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website.
For this reason, Pinterest effectively increases traffic to your website. Use this wisely and it will only serve you well. Just be sure to always make use of pins which direct users to valuable content. When a company uses Pinterest frequently it is likely that their pins will gain popularity as it is pinned to different boards.
As people share your pins around the globe, your brand gets exposed to potential clients. This is a highly effective means of expanding your reach and generate more traffic at the same time. The Power of Pinning gets you seen by your community and helps to grow your audience and find your Pinterest tribe. Pinterest, like Google, works with keywords — in fact keywords are the most important part of Pinterest. When the correct keywords are used, Pinterest can increase your search rankings on Google as well as on Pinterest itself.
As you would with any other content marketing strategy, be sure to employ best practice for SEO to see your audience grow, your traffic and your organic ranking, all as a result of including Pinterest in your digital marketing strategy.
Skip to main content. Why Pinterest is Important for Digital Marketing. And Pinterest has Pinners. In other words, a Pinner is the branded term for a person who uses Pinterest. A Pin is a primary post published on Pinterest. Pins include images or videos and can link back to an original source, much like a website bookmark.
Promoted Pins are a kind of Pinterest ad. They are Pins that companies have paid to promote so that more Pinners are likely to see them. Promoted video Pins, carousels, and app Pins are also available. Learn more about Pinterest ad options here. Think of a Repin as a share on Facebook or a Retweet on Twitter. Rich Pins automatically pull more information from your website to the Pin. The point is to provide more information, such as product availability and up-to-date pricing.
These are much like regular Pins, but instead of a static photo, they feature a video that loops. Instead of just one image, carousel Pins feature multiple images. Up to five images can be added to a carousel Pin. This Pin format makes it easier for Pinners to shop for similar products. When a Pinner clicks on the magnifying glass in the bottom right corner of a Collections Pin, white dots will appear. Idea Pins can be used to promote your brand in a new way, by customizing the colors and fonts in your Pin, creating step-by-step guides or curating collections.
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute. A secret board can only be seen by its creator and invited collaborators. Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them.
However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link. Pinterest business accounts have access to important metrics and analytics via Audience Insights.
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